A complete product development project cover garment design, technical packs and marketing plan.
This partnership program focuses on designing for Primark’s Fall 2025 season. As the designer, Becky identified Wednesday as a strong thematic influence, aligning with trend forecasts for the upcoming season. With Season II of the show set to release in Fall 2025, and the rise of "academia" as a predicted fashion trend—confirmed through research across multiple professional fashion platforms—the timing is ideal. The close friendship between the two main female characters in Wednesday inspired the central theme of the collection: a modern take on academia, expressed through a distinctive pink and black palette. The design direction not only aligns with emerging trends but also resonates with Primark’s target customer and fits well within the planned budget.
Tech Packs
